Common characteristics include drinking the inexpensive soft drink Faygo and wearing face paint.In a 2005 interview, Joseph Utsler explained, "you could be a Juggalo and not even listen to ICP. A Juggalo is a frame of mind and what not. And I was a Juggalo before we started with ICP. You don't even have to fuckin' necessarily listen to Psychopathic Records to be a Juggalo. Juggalos are Juggalos."
They also have a festival: The Gathering of the Juggalos is an annual event for the Juggalo Family put on by Psychopathic Records first staged in July 2000. Described by Bruce as a "Juggalo Woodstock", the Gathering of the Juggalos spans four days, and includes concerts, wrestling, games, contests, autograph sessions, and seminars with artists.
http://en.wikipedia.org/wiki/Juggalo

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